Make Sure Your Virtual Background WorksĮverybody wishes they were someplace else, and especially in the wintertime, the beach is most attractive but unless you work in the hospitality industry and sell resort wear, a virtual beach background probably isn’t a great choice no matter how realistic the waves. Total value for UCSF in terms of branding? Priceless. Total cost of his background? Probably $150,000 or more for those degrees. If you work in a profession where folks are accustomed to seeing you in a uniform or a certain predictable environment, you need to incorporate that into your background – virtually or physically.Įven with the awkward camera angle, his uniform, the presence of the white coat and his degrees on the wall boost viewer confidence in his expertise.
Except that he was never sweating, even in the summer, and so it became apparent this was unreal AND a missed opportunity to boost his credibility as a medical professional. Choose a Contextually Relevant Backgroundįor some reason I became fascinated by former FDA Commission Scott Gottleib’s virtual background because at least at first, I bought into the idea that he was actually outside in this beautiful portico. You have two pathways to choose from: create a digital virtual background or simply choose more suitable décor for your office. If you’re spending 20+ hours/week on calls, this is a blank canvas you should take advantage of to market your wares. Your background is like billboard for your business.
I’ve seen countless conversations about what your art says about you, the appropriateness of bringing your dog or child to call (no) and whether we should believe that folks have actually read all of the books on the shelf behind them.įrom a business perspective, what I don’t see enough of are firms who have encouraged their staff to invest in thoughtful and professional backgrounds. We know from months of TV interviews reaching stars in their homes that viewers have a tremendous interest in your personal environment. Along the way I entertained a number of clients with my port-a-potty in the middle of nowhere landscape shot.įast forward 11 months and folks have invested in ring lights, better cameras and wireless Bluetooth speaker phones but still many aren’t taking the opportunity to invest thoughtfully in their backgrounds. I will confess, at the beginning of the pandemic virtual backgrounds were fun and I was among the many folks who imported vacation pictures from my phone, searching for the most extreme location or most bizarre content.
As I’m now averaging some 20+ video conference calls per week, I get the opportunity to see a lot of “backgrounds” - both real and fake - and along the way I’ve begun to give more thought to what these backgrounds say about the person on the other end of the call.
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