Statistics show that 83% of Pinterest users make purchases based on the brand content they see on the platform. Your promotion pins can show up on feeds months after the campaign launch.Īnother benefit of Pinterest ads is that they drive purchases. This factor distinguishes the platform from its counterparts. Pinterest ads also last longer than Instagram and Twitter ads. Some may decide to re-pin your post to various boards and drive consumers to your product. Start by creating engaging content that Pinners will find valuable. Ads on the platform are optimized to reach potential buyers interested in your product. Benefits of Pinterest AdsĪdvertising on Pinterest is a great way to increase organic traffic to your website. With over 400 million monthly active users, Pinterest can be a powerful marketing tool if you know how to use it.
After all, the platform is known for being a visual inspiration board rather than a place for doing business. If you’re a business owner, you may wonder if Pinterest ads are worth the investment.
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